This weekend I was in London for MeasureCamp, which is an analytics (un)conference with the emphasis on practical advice and knowledge sharing. You can follow the tweets on their hashtag here: #MeasureCamp
It was my first conference in 5 years, since my general opinion on conferences are they are largely a waste of time apart from meeting up with people. But my tweetstream was filled with talk of this new conference format with no sponsored content; where all the sessions are provided by the attendees; "the law of two feet" encouraging a culture of being able to walk out of a session if it was too boring; and free food. Since I'm always hungry, and the attendees all are world experts in their field, the content looked like it would be top-rate.
After the morning introduction, there was a scrum to get your session up on the board.
Again from Twitter feedback, I was encouraged to prepare a practical session on using R for a digital analyst. My session in the morning was a bit nerve racking, but I managed to finish on time and have had great feedback, thanks very much to all who attended. My presentation is here: Using R in a digital analytics workflow
I wish I could have attended more of the sessions such as Simo's GTM wizardry or @fastblokes Embed API session, but of the ones I did attend I generally got inspired or reassured on what we're doing at work. One thing I'd of liked to see more of was how people are approaching attribution, but its a pretty old subject and maybe people were a bit loathe doing sessions on that.
The venue was great, and free food and beer was provided. Lots of rooms ranging big and small with a central area to bump into people.
My quick review of my sessions:
- Unifying Customer Data - this actually was probably my worst session of the day, as it seemed a bit salesy and not very clear on what the take aways were. I left early to prepare for my session
- Custom dimensions and metrics - a discussion on what people were using custom metrics/dimensions for. No real surprises.
- From Anonymous to Identify - interesting discussion on how once you ID a user if you could use older data on that same cookie to reliably make offers to the user. Probably could if you don't need a 100% match, but for making financial offers you really need that 100% authentication post-login.
- Backroom to boardroom - probably most useful take-aways for me on the day, on how to communicate the tools of analytics to the C-suite to get investment.
- Retargeting discussion - comparing notes on how other's are utilising remarketing. Was a bit focused to the GA segments remarketing lists and not other platforms such as AdForm, but interesting to hear what people are doing.
- Pings to Predictions - talk by the tech team of Reach.ly on how the are making a real-time, machine learning behavioural analytics tool. Was very cool, and a nice team from Latvia I met in the pub the night before and afterwards.
But the sessions were just a part of it, around them were lots of meeting up with people I've know digitally for a long time but met face-to-face, old friends, new friends from Poland, France, Denmark and UK.
All in all I would recommend going, and look forward to being able to attend again. Thanks to all the #MeasureCamp team on their hard work and enthusiasm :)